On November 19th RG.Experience delivered a Partner.Series Event in Shanghai together with Transperfect and Informatica.
The Langham hotel was a fantastic host and with over 30 people from Product Marketing, Product management and IT we had a great crowd discussing how a streamlined Commercial Launch Process should look like.
Our Regional Sales Manager Wenny Gu opened the event.
Informatica’s Country Manager Ronny Wang opened the session and shared Informatica’s vision of Intelligent Data Management in Asia with the group.
Tony Jin from our customer Chervon spoke about their journey and challenges with rolling out a global PIM solution beyond regions and brands.
Our Managing Director Sascha Reppel spoke about how AI and process automation can optimize the overall commercial launch reducing manual mundane tasks allowing Marketing teams to focus on creative content and content personalization.
Every Global Launch requires a strong localization component and with our partner Transperfect we ran through some use cases and best practices how to global translation processes and effort in a synchronized process automating the translation of data sheets, manuals and marketing copy in a more efficient way.
Jimmy from T.com explained how a PIM paired with a well orchestration of translation management can significantly reduce cost for global manufacturers.
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