Channel teams are increasingly under pressure to expand their sales channel beyond the classical distributor model to partner with retailers and their new digital channels like Walmart and Bunnings or digital first marketplaces like Amazon, Tmall and more.
The amount of channels companies can or better have to use to communicate with their partners, employees and customers exploded over the last decade. This is putting a big pressure on marketing teams to balance between consistent, channel relevant or even personalized communication.
Marketing becomes more technology driven. Strategy and focus are becoming more and more important to reach the right audience with relevant content balancing streamlined processes with regional flexibility.
RG.Experience & RG.Studio are helping to reduce this complexity by sharing best practices, strategies and concrete solutions to offer companies a path to launch their products & services more efficiently beyond brands, regions and channel.
Channel teams are increasingly under pressure to expand their sales...
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