Product Experience (PXM) – RG.experience

Product Experience

Design, Launch and Sell products & services customers love

The Customer Interest Journey

From Silos to Personal Product Experience

Product Experience is a quiet new discipline derived from the need to move away from a transactional backend approach of product MDM and PIM vendors towards a more customer & channel focused experience approach.

The world of commerce is rapidly evolving with new channels and different avenues for reaching customers in real-time, always on and tailor-made.

These challenges are putting marketing organizations to a test which need to be agile while efficient and creative at the same time. CMOs are required to delivery the same and more with smaller and smaller budgets.

“Product Experience is the foundation to get customer experience right”

Product Experience as Foundation

Product Experience connects the different building blocks & silos to simplify the purchase experience

A well defined product experience strategy is connecting Customer Experience (CX) goals with the product and services you offer and allows them to mix, match them to the needs of your customers in every channel, language and location.

PLM

Engineering the right products is the foundation.

Next Gen Design

Product Experience
Building Blocks

Product Experience spans
teams and techologies

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PIM

As the CRM for your product data PIM builds the foundation your marketing teams

Start Small & Grow

Baseline

Product MDM

Product MDM is part of the
data strategy and helps multi brand companies to streamline global processes

Global & Central

Syndication & Marketplaces

Win on your own, retailer & social channels with exceptional content

Grow your revenue

Revenue

Content
Personalization

Efficiently creating relevant content is key towards customer communication

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Next Gen

Start Small Grow

Single Source or Truth

Grow Touch Points & Channel

Personalization & Localization

Foundation – Single Source of Truth

Commercial Launch Process

Many marketing organization even in MNC are still running many of their global commercial launch activities for products based on Excel, PPT, dropbox. We are helping your teams to streamline their global commercial launch process based on Best Practices and leading technology solutions.

Beyond Ads & Sales Funnels – The Customer Interest Journey

CAC (Customer Acquisition Cost) are rising. Moving away from Transactional focus but shift to educational & experience driven material creating to add value and engage customers beyond the initial purchase.

A Global Perspective - Localization & Personalization

Balancing global standards & Process with the right amount of localization allows a streamlined Glocal process adjusting your product story to resonate regionally.

Our Building Blocks powering PX

Product Experience Foundation (PIM&PXM)

Building a stable foundation to onboard, collaborate and enrich key product content

Product Syndication & Marketplaces

With great data comes great possibility. Lets connect you better to your business parterns, marketplaces and more.

Data Platform (MDM+)

Do you need an underlying data platform / MDM? Lets discuss when it makes sense to invest

Content Management & Promotions

Go beyond transactional data and curate your product story content from Blogs to Text Management & Promotions.

Media Asset Management / Marketing Portals

Tired of Drop Box & Co. We help you to structure and unlock your Media Content to easily share and collaborate

Personalization & Translation Memory

Speak your customers language. Start small and grow your personalization efforts from translation to personalized content per industry and personas

Whats next?

Let us share our take on next generation channels from IoT via AR/VR to ChatBots