Demystify Digital Transformation
#Shifthappens – compete on experience not price
Digital Transformation means to rethink the way you have done business. Through digital the entry barrier for competition in every industry has been lowered allowing small virtual organization and local player to compete with aged established organizations.
Especially in Asia we see innovative concepts like “New Retail” and utilizing technology as differentiator to compete with proven business practices.
But its not just about the next channel, shiny mini program or IoT ready products. Key is to establish actual value for your customers and understand the “Job to be done” for each customer segment.